Begin with the hook. What makes this character or situation interesting? Introduce the protagonist and the problem that disrupts their life. If the romance is central, show what brings the characters together and what makes the relationship difficult.
Keep the focus narrow. A blurb does not need to introduce every supporting character, location or political faction. Too many names can make the story feel harder to enter.
The tone should match the book. A romantic comedy can sound playful. A dark fantasy may need a more atmospheric approach. Avoid promising a reading experience the manuscript does not deliver.
End with a question, complication or clear sense of what is at stake. The goal is to make the reader curious, not confused.
Once the blurb is drafted, remove details that belong in the synopsis. A blurb should create interest while leaving the actual reading experience intact.
